If you’re a SaaS, B2B, or small business, blogs are a valuable part of your marketing strategy.
The numbers don’t lie: blogs can drive 3.5x more traffic to your site every month, 4.5x more leads, and establish your business as an industry authority.
Assuming you do it right.
Because let’s face it, with 2 million blogs being written daily, it’s a noisy world out there.
How can you possibly stand out?
On top of that, your competitors are already posting:
- the same comprehensive (but boring) how-to marketing guides
- the same round-ups and listicles with the same 20+ examples
- the same “This Advertising/Marketing/Sales Strategy vs This Essentially Identical Strategy: Which is Better?”
Not to say that your customers don’t find those articles useful. But you can’t expect to publish only those, then get remembered as a groundbreaking, keyboard-shaking thought leader.
You need articles with a strong stance or unique angle on a popular topic, articles that:
- keep people reading (and talking)
- get shared like wildfire, boosting your SEO and SMO
- fill up your e-mail list — and bank account
I’m Morgan, and I write those articles.
I started my freelance writing career the same way most people do: by taking whatever assignments came my way. I drew upon my digital marketing experience to write the standard how-to guides, listicles, and comparison posts for SaaS and B2B companies.
It didn’t take me long to realize that there’s a better way to get results. The first article I wrote that deviated from these formulas was shared nearly 7x more than my previous best-performing article. By taking the time to research a unique, hitherto undiscussed aspect of a popular topic, I was able to capture and hold an audience’s attention, then better compel them to action.
I used similar techniques to comb through and strategically curate a client’s trove of content, then share it to social media. That’s how I increased their social media-driven website traffic by 1010%+ in 12 months.
All this bodes well for me, as writing the formulaic, “noisy” stuff was slowly gnawing away at my soul.
It also bodes well for my clients, who are pleased with the quantum leap in results.
Ready to be one of them? Get in touch.
Want to know more about me?
If you like working with interesting people and not faceless freelancers, then here are three fast facts about me:
1. I’m a life experience-aholic.
Some people would say I’m afraid of growing up or something like that. I like to think of it as “keenly aware of how short life is” …and how much there is to explore. Instead of waiting for retirement, I’ve chosen to have adventures while my joints are still sprightly. It’s led me to:
- teach English to 2,000+ students across Thailand, Vietnam, and China
- make wine as a cellar hand at wineries in New Zealand and Napa Valley
- buy and live aboard a 28-foot sailboat in California
- drive a motorcycle from Hanoi to Ho Chi Minh City
- live in a camper van and explore North America (which I’m doing right now!)
2. Out of everyone you know, I’m most likely to win a pub quiz about obscure Louisiana history and culture.
This happened because I was the Marketing-Department-of-One (unofficial job title) for the Louisiana Endowment for the Humanities and its magazine 64 Parishes. 64parishes.org has a huuuge encyclopedia devoted to Louisiana, and I spent my days curating its content for social media. (What do large South American rodents, a hot sauce magnate, and French cuisine have in common? Let’s chat and I’ll tell ya!)
3. My other love is writing for travel and culture media.
Want to procrastinate for five minutes? I write articles with unique angles for travel media and magazines, too. Here are some super juicy ones: